![]() The campaign is expected to reach millions of people who pass through Times Square each month. The campaign will be delivered across two high-impact 3D billboards in NYC: A full-motion digital screen situated on the EDITION Hotel, adjacent to TKTS and Duffy Square, and a new full-motion digital screen facing into the Duffy Square pedestrian plaza. As part of the campaign, which also runs across social, online video, CTV, and display, the 30-second anamorphic creative features the Mach X shoe bursting out of the shoebox and smashing through the screen at lightspeed, to reveal the tagline “run like race day all day”. The Mach X campaign is the latest product release under the reimagined FLY HUMAN FLY brand campaign, which celebrates the limitless possibility of flight by empowering all humans to experience joyful movement together. Together with out-of-home advertising company, Clear Channel Outdoor, and creative content agency, Mofilm, Jellyfish will run the HOKA brand’s first-ever US-based 3D billboard campaign showcasing the newly-launched Mach X, a boundary-pushing new addition to the award-winning Mach franchise. Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first time today and continuing throughout August. New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer
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